01
Copy
At its core, copywriting is: any and all writing that’s intended to make the reader do something. Sign-up for something. Buy something. Sell something…
Copy is action.
The key lies in understanding your audience and what they need, crafting the right messages and building emotional connections to ensure that—when they’re ready to take action—they think of you first.
And it's my job to make that happen for you.
I write websites, emails, printed materials, sales pages and more. All designed to grab attention, build connection and encourage action.
02
Content
Though there’s sometimes crossover, content is a bit different to copy. While copy is meant to encourage your reader to take action, content informs, educates, entertains and helps you build relationships.
My extensive experience in written content can take your platform from zero to hero, attracting new readers, getting noticed by SEO algorithms and generating valuable, organic interest in you and your business—meaning greater ROI.
And, having covered topics from best remote working practice and finance to VR games and mens' pants, I can adapt to any topic you choose.
03
Strategy
Big ideas need to be shared—the right way.
I'll take a holistic look at your brand and advise on how to grow your reputation positively over time. I'll dive into competitor research, hold interviews with you and your team, then advise and collaborate with you to ensure your brand stands out.
From Tone of Voice guidelines to holistic feedback on your site and everything in between, there's a lot to unpack—and I can't wait to get started with you.