Dr Abigail Phillips

Project:

New Website

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Goals:

​Abi is a highly motivated and talented independent psychologist specialising in team performance and organisational psychology. Having started the freelance journey, Abi needed a new website to showcase both her extensive professional expertise and the compelling packages she can offer businesses to help solve their people problems and 'make work better'. ​

Results:

​After getting to know Abi, more about her goals and what drives her to make a difference, I set about crafting copy to reflect her unique tone, her structured and concise approach and the distinct benefits that bringing her into an organisation would bring. ​

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I liaised with Abi to systematically craft every line of her site to suit her needs and approach, paying close attention to her unique tone and mannerisms to ensure her story was told the way she wanted—while striking a chord with her target audience of business leaders.

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I was also able to offer branding and creative advice, working with an independent design agency to bring the site to life and match Abi's vision.